Safety Mottos
Safety mottos are usually invented to
help people remember what they are supposed to do. Mottos
tend to be a few words or sentences
long, and stand out through being funny,
memorable, or rhyming, so that they are easy to remember.
Many companies invest in safety mottos to make
sure that both employees and customers are safe while on
their premises, and to encourage doing safe
business.
Below: We see so many warning, rule,
and safety signs that we suffer from 'sign blindness'. This is
where safety mottos rule; one large safety sign with a motto
that makes us really think, is worth a dozen signs that 'just
warn' us and don't capture our attention or
imagination.

A safety slogan example is "Stop,
drop and roll", an action to take if you ever find
yourself on fire (we laugh, but it happens). This
slogan is effective because in the panic of the
situation, you may forget what to do, so the simple,
rhyming words are easy to remember and should calm you
down and tell you what to do. Other safety slogans focus
on preventing accidents, or recovering after an accident,
but they all still work in the same way; they are
memorable and should come to mind easily. Other popular
general slogans are:
Alert today, alive
tomorrow
Accidents hurt, safety
doesn’t
Avoid the worst, put safety
first
Be alert, accidents hurt
Be alert, be aware, be
alive
Be proactive, not reactive, towards
safety
The above are examples of safety slogans
that are general and can be kept in mind anytime,
anywhere, but a lot of safety slogans are aimed at
just one area of your life, such as home, work or
driving, and we'll show a few of those next.
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